Robert Mejlerö

Marketing Plan

Posted by in Marketing

Having a clear and well thought thru marketing plan is key in order to be able to make it in the market. Without it, you are missing out on a lot of good information, ways to assess competitors and “best-practice” that will help you take the right decisions. What should your marketing plan consist of? Executive Summary Write a short summary about the contents of your marketing plan. This paragraph is great for managers who want to grasp the overview without having to dig thru the details of the entire…read more


Setting price

Posted by in eMBA, Marketing

What is the best way to set the price of your product or service? it all depends on what value you want the product to have. There are a some steps to be followed, in order to reach the strategic pricing objective. Strategic pricing process Set strategic pricing objective What should be the objective? You could use the positioning process below to understand competitor-oriented pricing and customer-oriented pricing. Cost-oriented pricing takes in to consideration the manufacturing, distribution, promotion and service costs and adds a margin. Estimate demand and price elasticity…read more